News
McDonald’s forms new unit to drive growth through global app, loyalty
McDonald’s is combining multiple operations into a new unit as it focuses on driving growth through its global app and loyalty program. Read more…
loyalty
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In telecoms the nice guy just might come first, not last
The telecoms industry is learning how to be the nice guy, and there is a reason. It is about leveraging loyalty and trust. Read more…
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What happens when payments and loyalty collide?
For many consumers, the payment choice is mainly subconscious. Do they lean towards loyalty and rewards, to do they lean towards short term discounts? Read more…
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Break the expensive ‘chase and replace’ cycle – choose loyalty
In SE Asia, this lack of basic customer knowledge is a huge issue, with MNOs lacking basic information on a staggering 92% of their customers. Read more…
Off the Wire
Digital advertising – chasing ROI at expense of customer loyalty
For digital advertising professionals, the biggest priority for almost half of respondents is to demonstrate Return on Investment (ROI) Read more…