Views
CMOs face a rough ride in 2023 as new challenges abound
CMOs can expect more pressure in 2023 as customer behavior shifts, cross-functional collaboration gets harder and traditional sources of brand value are eroded. Read more…
marketing
Views
Marketing is changing universally and telecoms must keep up
Marketing is changing as the priorities of consumers are adjusting to a new reality, and there are some new directions. Read more…
Views
Ethical brands and supply chains are emerging as key to consumer choice
Ethical brands are emerging, and quickly. Surveys are showing that consumers will support brands that are sustainable and ethical. Read more…
Videos
Top brands are already changing the way they promote themselves
Top brands are the early movers when it comes to adapting to new circumstances. This change is being driven by a powerful force – Gen Z. Read more…
Views
Marketing technology is being boosted by COVID but your CEO is nervous
Marketing technology has received a proverbial kick up the pandemic over the past year but the CEO is not convinced that it will deliver. Read more…
News
China’s internet watchdog now targeting livestreaming marketing
China’s internet watchdog has drafted rules for the first time to regulate the country’s livestreaming marketing industry. Read more…
Views
Brands are turning to science to leverage the new normal
Now, aided by our reliance on science to guide us through this pandemic, brands are using science to bolster their brands. Read more…
Features
Your definitive guide to Social Media Transformation
Social Media Transformation – the integration of social media processes and technology into sales, marketing, HR and corporate communications Read more…
Views
Advertising is in turmoil and it could turn programmatic
Advertising was in turmoil even before COVID-19 turned the turmoil into chaos. The industry took too long to catch up with the digital world. Read more…
Views
Telcos have a lot to learn from car manufacturers
Telecos could learn from car manufacturers when it comes to marketing, and it’s not just about speed. Read more…
Off the Wire
Data-driven precision marketing set to surge in Asia Pacific
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and rise of ad budgets. Read more…
Views
Cellcos will never shut up about data speeds
As far back as the ancient days of 2.5G, cellcos have been obsessed with data throughput speeds as a marketing hook and a competitive differentiator. This made sense back when we had competing network standards, Read more…
News
InMobi partners with Microsoft to disrupt the marketing ecosystem
(Reuters) – Microsoft Corp on Tuesday said it will partner with India-based mobile ad tech company InMobi, seeking to provide Azure cloud customers artificial intelligence-backed marketing insights. InMobi, which has around 40,000 to 50,000 enterprise Read more…
Features
Here’s 127 reasons why video marketing is hot hot hot
Ever wondered why video marketing is so hot just now? As a writer in Forbes magazine put it: “In today’s fast-paced world, video marketing is one of the few types of online material that provides Read more…
Features
How the Oppo marketing juggernaut is paying off in Asia
JAKARTA/HONG KONG (Reuters) – Chinese smart phone company Oppo doesn’t believe in subtle marketing. It has built a massive network of 320,000 retail outlets across China and other parts of Asia, its sales representatives earn Read more…