ITEM: Sponsored data plans can still be a win-win plan for operators, advertisers and customers, says a new report from Strategy Analytics – they just need to think of a way to actually make it Read more…
Mobile is now the second-largest ad medium by spend, having overtaken desktop internet for the first time this year, according to a new monthly report from advertising research firm WARC. The firm’s latest monthly Global Read more…
Mobile advertising and technology platform InMobi has announced the launch of a mobile media platform in Indonesia for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, Read more…
Mobile advertising is not only gaining traction across Asia Pacific, with almost half (45%) of all digital advertising campaigns across the region including a mobile component, it’s also proving to be more effective at reaching Read more…
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