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mobile advertising

sponsored data vs zero rating
Views

Sponsored data plans are not zero rating – or are they?

January 26, 2018 John C. Tanner 0

ITEM: Sponsored data plans can still be a win-win plan for operators, advertisers and customers, says a new report from Strategy Analytics – they just need to think of a way to actually make it Read more…

Off the Wire

Mobile is now the second-largest ad medium by spend: WARC

November 30, 2017 News Centre 0

Mobile is now the second-largest ad medium by spend, having overtaken desktop internet for the first time this year, according to a new monthly report from advertising research firm WARC. The firm’s latest monthly Global Read more…

InMobi
Off the Wire

InMobi launches mobile media video ad platform in Indonesia

August 23, 2017 News Centre 0

Mobile advertising and technology platform InMobi has announced the launch of a mobile media platform in Indonesia for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, Read more…

mobile advertising
News

Mobile advertising in APAC hits demo targets with better accuracy: Nielsen

November 24, 2016 John C. Tanner 0

Mobile advertising is not only gaining traction across Asia Pacific, with almost half (45%) of all digital advertising campaigns across the region including a mobile component, it’s also proving to be more effective at reaching Read more…

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Popular Posts

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Popular Posts
  • India's indigenous 4G/5G is attracting attention overseas
    India's indigenous 4G/5G is attracting attention overseas
  • Personalization now decides where Singaporeans spend money
    Personalization now decides where Singaporeans spend money
  • GPT-4 is here: lots more monkeys, still no Shakespeare
    GPT-4 is here: lots more monkeys, still no Shakespeare
Recent Comments
  • Elizabeth Johnson on If PayPal and Facebook allow fraud to occur are they party to that fraud?
  • Trevor Penniall on External risk evaluation needs better tools and transparency
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