Views
CMOs face a rough ride in 2023 as new challenges abound
CMOs can expect more pressure in 2023 as customer behavior shifts, cross-functional collaboration gets harder and traditional sources of brand value are eroded. Read more…
omnichannel
Views
Omnichannel in telcos is dead – now it’s Transact-Anywhere
Omnichannel in telcos is dead, in fact, they never even got close to it, now it’s all about Transact-Anywhere. Read more…
Videos
Today’s customer experience must be contextual and real-time
Telcos, banks and retailers have been striving to for years to understand what their customers want, ostensibly to provide whatever it is to them. They have employed numerous methods over the years based on collecting Read more…