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Customers want an individual experience which is a huge challenge
Customers want, well, a lot. It seems that the pandemic has heightened the expectations of customers and companies need to move now. Read more…
Customers want, well, a lot. It seems that the pandemic has heightened the expectations of customers and companies need to move now. Read more…
Personalisation is nothing new. It just never happened at scale before. The ‘new’ personalisation requires that we put many things behind us. Read more…
Teresa Cottam argues that while personalisation isn’t dead, our understanding and utilisation of it is rapidly changing and still evolving. Read more…
The traditional customer purchase journey – impersonal and linear – has radically changed. Today, the customer experience of brand and channels is dynamic, contextualised and, more importantly, personalised. To today’s customers, the brand is the Read more…
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