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Customers want an individual experience which is a huge challenge
Customers want, well, a lot. It seems that the pandemic has heightened the expectations of customers and companies need to move now. Read more…
personalisation
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Personalisation can only become reality if it is driven by customers
Personalisation is nothing new. It just never happened at scale before. The ‘new’ personalisation requires that we put many things behind us. Read more…
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Personalisation is not dead, it’s simply still evolving
Teresa Cottam argues that while personalisation isn’t dead, our understanding and utilisation of it is rapidly changing and still evolving. Read more…
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The customer experience is the brand – and your competitive edge
The traditional customer purchase journey – impersonal and linear – has radically changed. Today, the customer experience of brand and channels is dynamic, contextualised and, more importantly, personalised. To today’s customers, the brand is the Read more…