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Break the expensive ‘chase and replace’ cycle – choose loyalty
In SE Asia, this lack of basic customer knowledge is a huge issue, with MNOs lacking basic information on a staggering 92% of their customers. Read more…
prepaid
Off the Wire
Report exposes rampant prepaid churn in APAC operators
Prepaid churn so high in APAC that operators must replace their entire subscriber base every two years, on average. Read more…
Off the Wire
StarHub puts data at center of prepaid with free voice calls
StarHub says it is now offering its prepaid customers free local outgoing voice calls as long as they have an active data plan in a bid to simplify the customer experience. Customers using StarHub’s ‘Happy Read more…
Off the Wire
PLDT launches LTE/Wi-Fi prepaid home broadband service
PLDT Home has launched a prepaid home broadband service in the form of a Wi-Fi hotspot with backhaul provided by the telco’s wireless arm, Smart Communications. The ‘PLDT Home Prepaid Wi-Fi’ is a plug and Read more…
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How data science can help cellcos combat prepaid user churn
Data science can help cellcos leverage data to not only turn prepaid users into long-term customers, but also enable financial inclusion. Across Asia and around the world, mobile network operators (MNOs) face a continuous uphill Read more…
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How data science could enable digital inclusion for prepaid mobile subs
By harnessing data science, mobile operators can start to engage prepaid users and better understand what kinds of services they need. Over the past decade, more than half of the names on the Fortune 500 Read more…
Off the Wire
StarHub SIM targets Chinese tourists with unlimited WeChat and Lingcod
StarHub has teamed up with Tencent’s WeChat to launch a mobile prepaid SIM aimed at mainland Chinese tourists in Singapore. The StarHub WeChat Go SIM provides users not only with local talktime, SMS and IDD Read more…
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“A tale of two prepaid SIM cities” – or, “Oh what a lovely war on roaming”
Whenever I travel, typically the first thing I do when I arrive is buy a prepaid SIM card so I can have a data connection while I’m on the road. Like a lot of people, I Read more…
Off the Wire
Mobile financial services plus data science could boost prepaid market by $70b: Juvo
Mobile financial services driven by data science will significantly impact the global pre-paid market, increasing operator revenues by as much as $70 billion, claims a new report from mobile identity scoring firm Juvo. According to Read more…