Views
Metrics in telecoms – are they really not fit for purpose any more?
In telecoms, there are many old-fashioned metrics that are really not fit for purpose any more and even new ones that are badly-conceived. Read more…
telecoms
Views
Trade media is the most influential way for vendors to talk to telcos
Industry and trade media is preferred way that telecoms’ technology buyers like to hear about vendors is definitely going to get attention. Read more…
Views
The success of 5G is not about money alone – that is an excuse at best
The European Union has decided that the success of 5G is crucial to the economic recovery. So they are throwing money at the problem. Read more…
Views
What is it that hedge funds suddenly see in telcos?
Several hedge funds have been sniffing around telcos recently, with a view to major investment or outright purchase. Why? Read more…
Views
If you want to benchmark your customer service levels, look to gaming
A recent study into customer service levels across a number of industries showed that the telecoms industry is dreadful at customer service. Read more…
Views
Has the telecoms industry gone network mad, asks baffled customer
Most recognise that the telecoms industry is fixated by two things. The first is the network and the second is the handset. Read more…
Views
In the industry-formerly-known-as-telecoms the customer is still not king
In some industries, the customer has been king for quite some time, but in telecoms the customer has continually come second. Read more…
Views
In telecoms the nice guy just might come first, not last
The telecoms industry is learning how to be the nice guy, and there is a reason. It is about leveraging loyalty and trust. Read more…
Features
It turns out that telecoms networks are essential after all
We have been debating the issue of whether telecoms networks are essential – essentially a utility – for around 20 years. Read more…
Features
Brand values are in decline – but how about telecoms?
Brand value of the world’s biggest companies is set to lose an estimated US$1tn, result of coronavirus, but telecoms seeing less of an impact. Read more…