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Advertising is being tested in VR – it’s not working, so what is the future?
Advertising in VR just felt wrong. From the moment that Facebook announced that it was going to trial it, we were waiting for the backlash. Read more…
virtual reality
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Extended reality is a ‘thing’ and companies are investing – but why?
Extended Reality is the new word on the block, taking its place beside Artificial Reality, Augmented Reality and Virtual Reality. Read more…
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People are what makes technology work, can they make it work better?
People are absent from CES this year and many other shows will almost certainly be cancelled for the second year in a row. Read more…
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VR seems to be showing us the way to a new, maybe better, normal
Think about VR and you tend to think about gaming. A compelling, immersive 3D experience that gamers will become addicted to. Read more…
Features
VR allows remote working bankers, traders to keep on top of their game
VR has been seized on by the financial sector as a way of enlivening home working for lonely traders or isolated executives. Read more…
News
Palestinians embrace a digital future to connect with their past
Virtual reality tours have replaced flag-waving rallies as Palestinians facing coronavirus restrictions create digital spaces of the past. Read more…
Features
South Korean mother given VR reunion with deceased daughter
Wearing VR goggles, a South Korean mum bursts into tears as her 7-year-old daughter emerges in a park, her playground until she died three years ago. Read more…
News
More companies turning to virtual reality for training employees
More and more companies are using virtual reality technology for workplace learning, and the results are surprising. Read more…
News
Virtual reality helping make cows happy and more productive
Prototype virtual reality glasses recently tested on a farm in the Moscow Region to improve cow conditions with the aim of making them more productive. Read more…
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The mixed reality market is about to skyrocket – apparently
Forget Virtual and Augmented Reality, we should be thinking Mixed Reality. This is according to Juniper Research that doesn’t seem sure what ‘real’ is. Read more…