Annual global operator-billed revenues from voice and data services are expected to fall by over $50 billion over the next five years, from $837 billion last year to $785 billion by 2022, according to a new report from Juniper Research. The good news is that the report highlights several ways cellcos can make up for that shortfall, from cost reductions to at least two new revenue opportunities to capitalize on.
The new report attributed the anticipated decline to further migration to OTT messaging and social media services, with data bundle pricing erosion also expected to impact significantly on revenues.
On the bright side, Juniper says it has identified a series of new revenue opportunities and costs savings which collectively would enable operators to sustain, or even increase, margins.
The study claims that the opportunities afforded by the Internet of Things (IoT) should enable operators to increase revenues from that sector by over $8 billion by 2022.
It also argues that A2P messaging adoption across a number of key verticals – including marketing, banking and healthcare – should result in a similar uplift in revenues.
Meanwhile, the report highlighted a series of measures by which costs could be reduced, including network virtualization, the implementation of next-generation firewalls and improving CRM (customer relationship management).