Telenor launches tracking/services app for connected cars

Credit: Syda Productions /

Telenor Group has announced the pilot launch of Telenor Connect, a new IoT app that enables drivers to keep track of their car and access car-related services.

The app provides a comprehensive overview of vehicle status, as well as access to a complete ecosystem of car-related and tailored services within the app. Telenor Connect will first be tested in Norway, Sweden and Denmark, before being rolled out in the Nordics as well as potentially in other markets in Telenor Group’s global footprint and beyond.

App partners offering services include Bertel O. Steen (Norway only), Circle K Europe, EasyPark, If P&C Insurance and Mekonomen Group (not Denmark). The customer can choose which services they want to use and with whom to share data with from the app.

The app will also enable 4G/Wi-Fi hotspot access in the car, enabling a range of tailored in-car entertainment services.

The app was unveiled Tuesday at the first Nordic Car Connect Forum at StartupLab in Oslo. The newly established forum gathers representatives across sectors, company size and borders, and aims to become the number one meeting point for companies driving innovation within the connected car ecosystem in the Nordics.

“By 2020, forecasts indicate that more than 250 million connected cars will be on the roads and we know that within IoT, the connected car offers one of the biggest opportunities,” said Sigve Brekke, president and CEO of Telenor Group. “Telenor can play a central role in moving IoT for cars beyond navigation by enabling a digital platform for new services within the connected car ecosystem. The mobile phone offers endless opportunities for our partners and also the startup community, which can develop content for the app ecosystem.”

The Telenor Connect app was developed by Telenor and partner Swedspot, a spin-off from Swedish car-manufacturer Saab Automobile which offers connectivity solutions for vehicles.

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