Openet, a supplier of Digital and 5G BSS, announced that its end to end Digital BSS suite has gone live to support Telkomsel’s new digital prepaid cellular service in Indonesia, called by.U.
The company is supporting Telkomsel with its Digital BSS suite to power by.U, which has an end-to-end digital service utilizing a smartphone app at its core. This delivers new levels of customer choice with a wide range of digital services and a self-service approach that puts the customer in control.
Edward Ying, Telkomsel’s Director of Planning & Transformation said, “by. U as the first digital prepaid cellular service in Indonesia is real evidence of Telkomsel’s Transformation as the leading digital telco company, which prioritizes customer centricity in developing quality digital products and services for customers.”
Telkomsel’s by. U service was developed specifically for the Gen Z (millennial) segment (15-24 years) which is around 44 million people in Indonesia. In serving these Gen Z customers who live a digital lifestyle, Telkomsel needed to set new standards in speed to service, cost to serve and agility to serve this digital native generation. To deliver this innovative digital mobile service, it is critical for Telkomselto have a Digital BSS suite and a partner which has high level of agility and performance.
The model that Telkomsel utilize in delivering an end-to-end digital experience in this product is to eliminate system complexity, and offer a simpler process both for customers and in internal business process.
Niall Norton, CEO, Openet said “being able to launch a new digital platform so quickly is due in no small part to the vision, leadership and passion of the Telkomsel executives, who took their vision of a new digital service offer for the market and make it reality in record time”.