The EIU – Going global: key trends in developing markets

EIU Report

The Economist Intelligence Unit (The EIU) has released the findings of its new Competitor Intelligence service. While many global companies have had developing-market strategies in place for several years, there has been a steady increase in the number of smaller companies entering these markets over the past five years. In this report, The EIU ignores the industry behemoths in order to look at the expansion plans of 12 lesser-known companies in non-OECD markets, chosen from the 1,500-odd companies covered by the Competitor Intelligence service. The industry sectors covered in this report include automotive, consumer goods, energy, financial services, healthcare and telecommunications.

Through its new Competitor Intelligence service, The EIU will be tracking the activities of these companies. The EIU will be examining their financial results, their new product launches, their marketing plans, and the careers of their senior executives, as they aim for the top.

Please find below the highlights of the report.

  • The EIU expects global trade growth to decelerate to 3.7% in 2019, from 5.3% in 2017. Yet Latin America, the Middle East and Africa, and Sub-Saharan Africa will register strong gains, while Asia will continue its robust growth.
  • The EIU’s data indicates that real growth in consumer expenditure in non-OECD countries will average 4.8% a year in 2018-22, compared with 1.8% a year for OECD countries. These countries will also account for over 80% of the global population by 2022. The opportunities on offer will benefit all six industry sectors in this report.
  • These companies have been selected largely because of their ambitious strategies, which have seen them expand in both domestic and international markets.
  • Non-OECD countries will account for nearly three-quarters of global mobile subscribers, drawing in telecoms operators such as Qatar-based Ooredoo.
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