Verimatrix announced that it has acquired MiriMON technology and its development team from TV audience analytics firm Genius Digital.
The client device data collection technology has already been integrated within the Verimatrix Verspective Operator Analytics solution suite and ViewRight Ultra downloadable app packages. As a part of Verspective, the technology provides real-time service quality and customer experience visibility at the device level, as well as feeds the Verspective platform that provides powerful competitive insight for next-generation video services.
The acquisition enables a closer alignment with Verspective and its security foundations and full control over the roadmaps for the core data collection technology and service dashboard displays, said Verimatrix CEO Tom Munro.
“This is a natural addition to our Verspective Operator Analytics solution, which offers subscriber intelligence tools that emphasize data security and integrity as a foundation for actionable intelligence,” said Munro. “We see the real-time client data as a key piece to help our customers gain a holistic picture of how their services are performing and how subscribers are interacting with those services.”
According to Verimatrix, Verspective Operator Analytics has a broad approach to data collection for video operators, offering connections to VOD servers, content distribution networks (CDNs), and security and content management solutions. But an especially important data source in such systems is the instrumentation of client devices themselves, which provide a detailed view of live and on-demand consumption, as well as subscriber/device interactions.
The Verspective client data collection technology, at the heart of the MiriMON acquisition, enables a secure source of return path data for both linear and adaptive bitrate (ABR) services to a scalable data collection resource that can either be cloud-based, virtualized or server-hosted. Combining all this data yields viewer insights which help operators reduce subscriber churn and create new revenue streams, Vermatrix said.
Verimatrix will continue its partnership with Genius Digital with a focus on expanding the applications of Genius Digital’s Insight and Analytics services, enabling both data-driven subscriber analytics and enhanced advertising services.