Vietnamese mobile operator Vinaphone and mobile payments company Fortumo have launched carrier billing on Google Play in Vietnam, enabling Vinaphone subscribers to pay for apps and in-app content in the app store using their airtime balance.
While over 40% of Vietnamese already have a smartphone, credit card ownership in the country is below 2%. This means carrier billing greatly grows the amount of people who can make online payments on Google Play.
Fortumo will also provide Vinaphone access to Fortumo Insight, a statistics and data analytics platform that helps carriers track and analyze the performance of Google Play. This data can then be used to make improvements to the payment infrastructure as well as measure the effectiveness of marketing campaigns promoting Google Play account activations and payments.
“Vietnam is one of Asia’s fastest growing markets for mobile services. Vinaphone has been able to successfully capitalize on this expansion and enabling Google Play for carrier billing is the logical step for Vinaphone to accelerate the growth further,” said Gerri Kodres, chief business officer at Fortumo.
In addition to Google Play, Fortumo’s customers include Spotify, Sony, Hooq, Gaana, Electronic Arts, Gameloft and Kinguin. Fortumo says it works together with more than 350 mobile operators in over 90 countries to enable payments for those merchants.