ZEE5 takes Bangladeshi entertainment to global audiences

(Left-Right) Mahtab Uddin Ahmed MD and CEO Robi, Archana Anand CBO ZEE5 Global, Actress Ushashi Ray from Bokul Kotha, Singer Moinul Hasan Nobel, actor Chanchal Chowdhury, ramp model and actress Airin Sultana as well as television.

At a grand joint press conference with Robi Axiata Limited held in Dhaka recently ZEE5, the largest global streaming platform for South Asians and beyond, announced its plans to take Bangladeshi entertainment content to global audiences.

Archana Anand, Chief Business Officer, ZEE5 Global shared the platform’s vision of establishing a deep partnership with Bangladesh by working closely with local talent and local production houses and giving them a global platform. The announcement came at the formal launch of the service for Robi and Airtel subscribers in Bangladesh. 

ZEE5 shared that it will be launching six projects in Bangla over the next one year. For these projects, it will work with some leading artistes from the local entertainment industry. Besides, it will also organize a talent hunt programme for fresh new faces who will get a chance to work in these shows. This talent hunt will be rolled out in association with Robi Axiata Limited. Details of the talent hunt programme will be shared in due course. 

Commenting on the launch of ZEE5 for Robi and Airtel customers, Robi’s Managing Director and CEO, Mahtab Uddin Ahmed said: “We are confident that ZEE5 is going to be an absolute delight for Robi and Airtel customers looking for quality entertainment content. The richness and variety of its content that includes wide ranging Bangla content will surely satisfy our customers’ entertainment appetite. With easy payment process, our customers can sit back and enjoy their favourite shows from ZEE from a variety of digital devices. With the launch of ZEE5 in Bangladesh, we are also very proud to have created an opportunity for the local entertainment industry to collaborate with an international entertainment giant like, ZEE5, for taking our local content to the global audience.”

Also present at the occasion were Moinul Hasan Nobel, the Bangladeshi heartthrob singer from ZEE Bangla’s show, Sa Re Ga Ma Pa, and Ushasi Ray, the actress who plays the title role in the popular drama serial, Bokul Katha.. Among Bangladeshi celebrities, prominent actor, Chanchal Chowdhury, popular ramp model and actress, Airin Sultana and television presenter, model and actress, Masuma Rahman Nabila were also present at the launch programme. 

They shared their excitement on the launch of ZEE5 in Bangladesh and the partnership with Robi and Airtel, and reflected on the immense potential this partnership is set to unleash for the local entertainment industry. 

The event saw a special acoustic performance by Nobel. Commenting on this marquee moment for ZEE5, he said, “ZEE and ZEE5 have given many artistes like us a global platform, giving us international exposure and opportunities. With ZEE5 now in Bangladesh, the talent here will also have a great opportunity to showcase their work to audiences across the globe and build up their fan-base internationally.”

Robi and Airtel customers can choose between a daily or a weekly subscription pack to enjoy the content available on ZEE5. The daily pack is priced at 7 taka and the weekly pack is priced at 45 taka only. Through this partnership, customers will also be able to easily pay for a ZEE5 subscription from their mobile balance, if they are pre-paid customers, or have it included in their monthly bills, if they are post-paid customers of Robi and Airtel. 

Robi and Airtel subscribers can access ZEE5 from five different devices at a time, allowing them complete freedom to watch the world class entertainment content on mobile phones, tablets, laptops, desktops, smart TVs, etc. They can use Robi’s countrywide 4.5G network or any WiFi network to avail the service. 

As part of the ZEE5 subscription pack, Robi and Airtel customers will have access to over 1,00,000 hours of entertainment content across 17 languages, including a vast library of Bengali content across TV Shows, Movies. Originals across genres like crime, thrillers. drama, comedy etc. ZEE5’s rich library also includes more than 60 LIVE TV channels, including the much loved channel ZEE Bangla.

ZEE5 is available across a range of platforms and devices and can also be accessed at www.ZEE5.com

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